Pro-NGV Advertorials Scheduled to be Published in Niche Trade Magazines
CVEF’s integrated communications-education program targeting prospective fleet operators and policymakers includes development and placement of “advertorials” in leading niche trade magazines. Advertorials are multi-page sections placed by CVEF as paid advertisements,which contain substantial editorial content. Their magazine-style format provide more room than a single ad in which to explain the “who, what, where, why and how” of successful NGV deployment programs. CVEF’s advertorials will feature current NGV fleet managers candidly sharing ideas, tips and results of their deployment programs and information on grants, tax incentives and innovative finance, lease and other operational options.

CVEF’s advertorials will contain display ads from natural gas vehicle and engine manufacturers and equipment and service suppliers. This advertising support partially offsets the cost to develop and place these educational magazine supplements. NGV industry supplier-advertiers benefit in several ways from participation in these pieces: their ads appear within a pro-NGVeditorial environment; ad costs are lower than magazine “open” ad rates; reprints of the section are useful communications pieces for companies’ own marketing-sales activities.

A recent solicitation of CVEF sponsors and other NGV industry stakeholders corraled sufficient support to publish two sections in 2005. The first, to appear in Government Fleet is slated for publication in the magazine’s September-October issue, which will have bonus distribution at the American Public Works Association (APWA) Annual Convention and Expo. It will focus on city-municipal fleet managers and their senior administrative and elected officials. The second is slated to appear in the School Transportation News November issue, which will provide a wrap-up of the National Association For Pupil Transportation’s (NAPT) annual conference and exhibition. Pending review and input from CVEF’s Market Advisory Committee, future advertorials may be in store for the transit, refuse, airport and/or other sectors.

For more information, please contact Stephe Yborra at 301-829-2520 or syborra@cleanvehicle.org